Typical vitamin bottles, found in your local drugstore, grocery store, and other specialty stores, create a sense of chaos. These bottles are larger than necessary for the amount of pills they contain. They are inconsistent in size and use a lot more plastic than necessary. The labeling is consistent in color and style, however, it is difficult to identify quickly or at a glance. The cylinder shape makes the label difficult to read. The style of these supplement labels is outdated and confusing. With so many similar looking options, it is easy for a customer to get overwhelmed and move on to the next brand, or give up their search altogether.
Vita is a supplement brand focused on a simple, clutter free mentality. Our supplements are high-potency and high-quality guaranteed. Vita believes there is strength in nutrition and an organized mind. Vita’s diamond is a manifestation of this belief due to the strength of naturally occurring diamonds. The modular design of Vita packaging allows for vertical and horizontal stacking. The shape reduces wasteful shelf space and the look of a cluttered vitamin storage area. The labels is easy to understand and identify, while the flip top allows for easier access and a resealable container. Each package is filled to the highest capacity, eliminating bulky, nearly empty containers and reducing plastic waste.
SHELF SPACE
Vita believes a cluttered shelf leads to a cluttered home and a cluttered mind. Vita’s rectangular shape allows for modular stacking and ability to clearly display the side panel. With the side panel displayed, costumers are able to clearly identify each vitamin or supplement quickly and efficiently. Vita’s box shape allows for easy and more organized storage. Vita’s goal is to make these supplements more organized, easy to understand, modern, stylish, and simple to use.
